In its latest feature, the Financial Times explores how AI-based scouting tools like CUJU are transforming football talent discovery in Brazil. Developed by Rogon Technologies, the CUJU app enables young players to showcase their skills via standardized exercises and video analysis — allowing scouts to compare talent globally using objective metrics.
With 50,000 users across Brazil and a strong presence in Santa Catarina, CUJU helps democratize access to professional football, especially for girls who often lack structured support.
The app’s mission: to level the playing field and ensure that raw, often overlooked talent — no matter where it comes from or how limited the resources — has a real chance to be seen, developed, and celebrated on the global stage.
