The CUJU App, developed to reinvent football scouting through advanced AI technology, has achieved a major communications breakthrough. According to an independent media analysis, the campaign internationally generated over 528.8 million impressions across TV, print, online, and social platforms.
Launched initially in the state of Santa Catarina, Brazil, the campaign rapidly expanded in visibility through trials and a final event in June 2025. Selected talents were later invited to showcase their abilities in Europe.
The findings highlight CUJU’s strong media presence, growing international relevance and underline its role in reshaping how talent is discovered and evaluated in global football.
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